The idea of producing a fine wine dedicated to the artist was born from the winery’s vocation to promote the cultural excellence of Sardinia, an ancestral land universally known for its beauty and its millenary culture.
Cinquesse is a wine dedicated to the artist Maria Lai and to his work which is generated from the most ancient traditions of his remote home region. The label is the result of the collaboration between Jerzu Antichi Poderi, the Maria Lai Historical Archive and the Giulio Patrizi Agency studio which signs the packaging and communication project for this product.
Using the QR Code on the label, you can access a video in which the artist recites a famous nursery rhyme. The wrapping label proposes the work of Maria Lai printed on paper with a tactile silk-screen that gives materiality to the label.